This short article describes a few of the most substantial changes in consumer habits when it concerns consuming media.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of streaming platforms and short form media content, the method by which people are getting their news is also evolving. People are increasingly turning towards internet news sources, rather than viewing TV, to learn about the latest worldly affairs. However, simultaneously, due to a constant circulation of knowledge, individuals are becoming overwhelmed by huge quantities of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and much easier to follow. Nowadays it is common to find news channels that have mass followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been necessary for supplying individuals with dependable and verified news sources, in a format they can easily follow.
In the existing digital age, mobile phones have come to be one of the most commonplace tools that individuals are using to view videos and access media. Nowadays, many social media platforms are offering endless feeds of short, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends . right now. These platforms allow users to see a sequence of personalised material and react instantly, making these videos far more engaging and addictive than conventional television. Short form videos are also being used regularly for news and educational purposes, not just for entertainment. Consequently, this pattern is changing the way individuals are actively looking for and counting on to receive knowledge, in a quicker, much shorter and more visible format.
In the last few years, with the rise of digital media, the way in which individuals consume media has changed substantially. For many years, standard tv was the main source of family entertainment for most people. Nevertheless, after the advancement of internet streaming platforms, many audiences are turning away from arranged tv, specifically among younger individuals. Instead, global media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the shift in audience intake habits. These services are popular for enabling people to see the shows and movies they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.